Also known as: skaalen.com
documents
From: melissa.cusumano@asymmetric.pro
Subject: Re: New Homily Title Just to confirm. This weekend? Update "This is my Son"? On Mon, Feb 9, 2026 at 2:03 PM James Salimes <JSalimes@skaalen.com> wrote: > *Mountains, Clouds, Fire, and Glory* > > > > Thank you! > > > > *Peace,* > > > > *Pastor James Salimes* > > 608.873....
From: melissa.cusumano@asymmetric.pro
Subject: Re: Skaalen Prospective Resident "Journey" Sounds great. Thank you! On Mon, Feb 9, 2026 at 2:09 PM Dawn Zaemisch <DZaemisch@skaalen.com> wrote: > Melissa: > > > > I am waiting to hear back on this and will send information as soon as I > have it from the team. > > > > *Dawn ...
From: raphael@asymmetric.pro
Subject: Re: COVID Webpage Hi Maggie, It's now added. Thanks, Raphael On Mon, Feb 9, 2026 at 3:34 PM Maggie Schellhorn <MSchellhorn@skaalen.com> wrote: > Hi, > > Can you please post the following on the website: > > 2/9/2026 > We have found out that a member of our support servic...
From: MSchellhorn@skaalen.com
Subject: COVID Webpage Hi, Can you please post the following on the website: 2/9/2026 We have found out that a member of our support services staff has tested positive for COVID-19. The individual experienced mild symptoms prior to testing. At this time, we are continuing operations as norma...
From: DZaemisch@skaalen.com
Subject: RE: Skaalen Prospective Resident "Journey" Melissa: I am waiting to hear back on this and will send information as soon as I have it from the team. Dawn Zaemisch Director of Senior Housing Skaalen Retirement Services 400 N. Morris St. Stoughton, WI 53589 Telephone: 608-873-5651,...
From: JSalimes@skaalen.com
Subject: New Homily Title Mountains, Clouds, Fire, and Glory Thank you! Peace, Pastor James Salimes 608.873.5651 ext. 7218 [cid:image001.jpg@01DC99CC.DA4279C0][cid:image002.png@01DC99CC.DA4279C0][cid:image003.png@01DC99CC.DA4279C0]
From: melissa.cusumano@asymmetric.pro
Subject: Skaalen Prospective Resident "Journey" Hello Dawn, I was talking to Mark about this project. As soon as you can send us the questions and answers, and the logic of where the questions lead them, we can work on a solution! Let me know if you have any questions or want to discuss thi...
From: DZaemisch@skaalen.com
Subject: RE: Chamber Ad Update Thank you! Dawn Zaemisch Director of Senior Housing Skaalen Retirement Services 400 N. Morris St. Stoughton, WI 53589 Telephone: 608-873-5651, Ext. 7334 dzaemisch@skaalen.com<mailto:dzaemisch@skaalen.com> [cid:image001.png@01DC99AA.BF781400] This email is i...
From: melissa.cusumano@asymmetric.pro
Subject: Re: FW: Social Posts Great! This has been updated. Let me know if you want me to approve to schedule. Thank you! On Mon, Feb 9, 2026 at 9:06 AM Dawn Zaemisch <DZaemisch@skaalen.com> wrote: > Melissa: > > > > Please see below. > > > > *Dawn Zaemisch* > > Director of Seni...
From: melissa.cusumano@asymmetric.pro
Subject: Re: Chamber Ad Update Dawn, Me too. Here is the ad with and without crop marks. I believe it should have crop marks. Let me know if you need anything else. Melissa On Fri, Feb 6, 2026 at 4:19 PM Dawn Zaemisch <DZaemisch@skaalen.com> wrote: > Melissa: > > > > I prefer th...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: DZaemisch@skaalen.com
Subject: FW: Social Posts Melissa: Please see below. Dawn Zaemisch Director of Senior Housing Skaalen Retirement Services 400 N. Morris St. Stoughton, WI 53589 Telephone: 608-873-5651, Ext. 7334 dzaemisch@skaalen.com<mailto:dzaemisch@skaalen.com> [cid:image006.png@01DC9785.0BF48110] T...
From: DZaemisch@skaalen.com
Subject: RE: Chamber Ad Update Melissa: I prefer the second one. Thank you! Dawn Zaemisch Director of Senior Housing Skaalen Retirement Services 400 N. Morris St. Stoughton, WI 53589 Telephone: 608-873-5651, Ext. 7334 dzaemisch@skaalen.com<mailto:dzaemisch@skaalen.com> [cid:image001...
Skaalen Marketing Call Notes Skaalen Marketing Call Notes 2/5/2026 Attendees: Kris, Dawn, Melissa Fathom: https://fathom.video/share/xMVwqzEomSzQc4czMSaL7E9zQHyyM2K_ Next steps User journey on website Resource > what do I need to bring with me? (document that breaks out each community needs a...
From: businessprofile-noreply@google.com
Subject: Skaalen Retirement Services, your performance report for January 2026 Your Business Profile report with 750 interactions* last month See how Skaalen Retirement Services at 400 N Morris St, Stoughton, WI 53589 performed in January 2026 compared to the previ...
From: melissa.cusumano@asymmetric.pro
Subject: February Social Content - Batch 2 Hello Dawn, The rest of February social content is available in Hubspot for review. Please let me know if you have any questions or changes needed. PS. We have not received next week's menu yet. Thank you! Melissa -- *Melissa Cusumano* *...
From: raphael@asymmetric.pro
Subject: Re: Website Hi Maggie, It's now added. Thanks, Raphael On Thu, Feb 5, 2026 at 4:21 PM Maggie Schellhorn <MSchellhorn@skaalen.com> wrote: > Hi, > > Please update the website with the following: > > 2/5/26 > We have had another nursing staff test positive for COVID-19. Thi...
From: MSchellhorn@skaalen.com
Subject: Website Hi, Please update the website with the following: 2/5/26 We have had another nursing staff test positive for COVID-19. This was a nursing staff member that primarily works on Garden Glen. We will continue with our current plan of close contact monitoring and surveillance tes...
From: DZaemisch@skaalen.com
Subject: RE: IL Condo 2026 - No Cropmarks Thank you! Dawn Zaemisch Director of Senior Housing Skaalen Retirement Services 400 N. Morris St. Stoughton, WI 53589 Telephone: 608-873-5651, Ext. 7334 dzaemisch@skaalen.com<mailto:dzaemisch@skaalen.com> [cid:image001.png@01DC96AF.1FB39BE0] This...
From: melissa.cusumano@asymmetric.pro
Subject: IL Condo 2026 - No Cropmarks Here you go! -- *Melissa Cusumano* *Director of Operations - Asymmetric Marketing* C: 269.369.2064 asymmetric.pro
From: raphael@asymmetric.pro
Subject: Re: Website Hi Maggie, It's now updated. Thanks, Raphael On Wed, Feb 4, 2026 at 4:11 PM Maggie Schellhorn <MSchellhorn@skaalen.com> wrote: > Hi, > > Can you please update the website with the following: > > 2/4/26 > We have been notified of a nursing staff member from Fo...
From: MSchellhorn@skaalen.com
Subject: Website Hi, Can you please update the website with the following: 2/4/26 We have been notified of a nursing staff member from Forest View who has presented mild symptoms and tested positive for COVID-19. We will not be going into an outbreak at this time. There is limited close cont...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: melissa.cusumano@asymmetric.pro
Subject: Re: FW: Chamber Directory Ads due Feb. 20th We could add the badges? And, yes! We can use Thursday to discuss site updates. All copy edits you previously sent have been applied. And I sent along image options for the one page. Thank you! On Tue, Feb 3, 2026 at 2:15 PM Dawn Zaemisc...
From: melissa.cusumano@asymmetric.pro
Subject: Re: New sermon title this week Done! Let me know if there are any other changes. On Tue, Feb 3, 2026 at 2:11 PM James Salimes <JSalimes@skaalen.com> wrote: > *Bread, Salt, and Light* > > > > Thanks! > > > > *Peace,* > > > > *Pastor James Salimes* > > 608.873.5651 ext. 7...
From: DZaemisch@skaalen.com
Subject: FW: Chamber Directory Ads due Feb. 20th Melissa: I have attached our ad for 2025. Do you think we need to refresh for 2026? I also wanted to let you know that I will be the only one from Skaalen on the call this week. Can we please discuss some changes to the web page that staff ...
From: JSalimes@skaalen.com
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: melissa.cusumano@asymmetric.pro
Subject: Chamber Ad Update Hello Dawn, Please find attached two solutions for the ad with the badges added. Let me know what you think and if you have any questions. Melissa -- *Melissa Cusumano* *Director of Operations - Asymmetric Marketing* C: 269.369.2064 asymmetric.pro
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: melissa.cusumano@asymmetric.pro
## Meeting Purpose [Discuss new website features, marketing updates, and collateral revisions.](https://fathom.video/share/xMVwqzEomSzQc4czMSaL7E9zQHyyM2K_?tab=summary×tamp=273.0) ## Key Takeaways - [**New Website Tools:** A "care wizard" will guide users to the right service level, and "W...
From: melissa.cusumano@asymmetric.pro
Subject: Re: Accepted: Skaalen Monthly Marketing Call HA HA! Dawn Had a person show up an hour early. So we flopped. We will be discussing website updates, updating an ad, and whatever else she had on her list. Melissa On Thu, Feb 5, 2026 at 12:44 PM Kris Krentz <KKrentz@skaalen.com> wrote:...
From: KKrentz@skaalen.com
Subject: Accepted: Skaalen Monthly Marketing Call That works for me, but I’ll have to hop off if the call goes beyond 2:30 PM. Kris
From: melissa.cusumano@asymmetric.pro
Subject: Updated invitation: Skaalen Monthly Marketing Call @ Thu Feb 5, 2026 14:00 - 15:00 (CST) (Mark Hope) This event has been updated Changed: time Skaalen Monthly Marketing Call Thursday Feb 5, 2026 ⋅ 14:00 – 15:00 Central Time - Chicago Join Zoom Meeting https://us02web.zoom.us...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: melissa.cusumano@asymmetric.pro
Subject: Re: Marketing Call Agenda I requested the completion photo! Here it is! [image: Screenshot 2026-02-05 at 10.22.11 AM.png] On Thu, Feb 5, 2026 at 8:20 AM Dawn Zaemisch <DZaemisch@skaalen.com> wrote: > Melissa: > > > > The web page updates that staff have brought up include > >...
Skaalen Blog Calendar 2025 Month | Topic | Keywords | Status | Surfer Link | Live Link May | What is Supportive Living Apartments - A guide to… (Skaalen Heights | Need keyword research | posted | https://app.surferseo.com/drafts/s/0y_rpSYMUoTVJL0fTqYMbnKnVS2jyvn9 June | What Is Assisted Living? A Gu...
From: DZaemisch@skaalen.com
Subject: RE: Marketing Call Agenda Melissa: The web page updates that staff have brought up include A page that helps them to know what level of care they need. I apologize – The Memory Care Blog was approved by Tammy. I have wanted to drive by ...
From: khek.teh11@meet-traffikdigital.com
Subject: Re: Quick question about Skaalen Retirement Services Still thinking about how to predictably increase admissions? We help Skaalen Retirement Services generate consistent census growth by managing leads better, faster response, tighter follow‑up, higher conversion. Would you be inter...
From: melissa.cusumano@asymmetric.pro
Subject: Marketing Call Agenda Hello Dawn, Looking forward to catching up on our call today. Per your note, it will be just the two of us! Items: • Website updates- new and previous • "November" Blog update from Skaalen - Signs It’s Time to Consider a Memory Care Community for a Loved One...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
Monthly Perf Tracking - Skaalen --- Overall --- Campaign | Month | Impressions | Clicks | Cost | CPC | Conv. Rate | Cost/Conv | Conversions Total: Campaigns | Jan-2025 | 3,233 | 270 | 741.66 | 2.75 | 20.02% | 13.72 | 54.06 Feb-2025 | 3,975 | 293 | 832.59 | 2.84 | 22.50% | 12.63 | 65.94 Mar-2025 | 6...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
Subject: New sermon title this week Bread, Salt, and Light Thanks! Peace, Pastor James Salimes 608.873.5651 ext. 7218 [cid:image001.jpg@01DC9517.042BAD70][cid:image002.png@01DC9517.042BAD70][cid:image003.png@01DC9517.042BAD70]
From: DZaemisch@skaalen.com
Subject: RE: Skaalen menu THANK YOU! Dawn Zaemisch Director of Senior Housing Skaalen Retirement Services 400 N. Morris St. Stoughton, WI 53589 Telephone: 608-873-5651, Ext. 7334 dzaemisch@skaalen.com<mailto:dzaemisch@skaalen.com> [cid:image001.png@01DC9504.7151B420] This email is intend...
From: raphael@asymmetric.pro
Subject: Re: Skaalen 2/1- 2/7/26 menu Hi Stephanie, It's now added. Thanks, Raphael On Thu, Jan 29, 2026 at 9:21 AM Stephanie Vitaioli <stephaniev@skaalen.com> wrote: > > > Stephanie Vitaioli > Food & Nutrition Services Supervisor > 400 N Morris St > Stoughton, WI 53589 > 608-87...
From: melissa.cusumano@asymmetric.pro
Subject: Re: Skaalen menu This has been updated https://skaalen.com/resources/menu/ On Tue, Feb 3, 2026 at 11:46 AM Melissa Cusumano < melissa.cusumano@asymmetric.pro> wrote: > Good morning. > > I am following up with Raphael on why this got overlooked and asking > for him to update ASA...
From: melissa.cusumano@asymmetric.pro
Subject: Re: Skaalen menu Good morning. I am following up with Raphael on why this got overlooked and asking for him to update ASAP. Stephanie has been providing the menus Wednesday/Thursday and we can load it within a day. I will keep a better eye on this in the future. Melissa On...
From: contact@skaalen.com
Subject: New submission from Contact Us New submission from Contact Us Name ...
From: DZaemisch@skaalen.com
Subject: Skaalen menu Melissa: Can you please tell us what day of the week our menu is scheduled to be posted on the web page each week? We have families who use the web page to help their loved one make meal selections and this week's menu is not posted. Our menus run from Sunday through ...